The modern media environment is increasingly dense. How do you build and deliver messages which are relevant, targeted and actually reach your ed audience? This seminar will be looking at two innovative ways to enhance your communications strategy: optimise your use of search engines and your use of social media.

You will learn how to:

•  Implement search engine optimisation and social web optimisation into your communications strategy
• Enhance social search optimisation
• Use social media sites such as Twitter, Facebook and LinkedIn to direct consumers' attention to your information sites.
• Use your accounts on Twitter, Facebook and Linked to get information out to a wider world
• Utilise the online communities to become proactive propagators
• Devise a social-media based communications strategy through a case study: how to deal with the cold weather in Ireland

The